Building a Stronger Team: A Benefits Strategy that Supports the Trades

The Challenge

A construction company was facing a growing problem: employee turnover in the midst of an increasingly competitive labor market. With skilled tradespeople in high demand, the company found it difficult to recruit and retain qualified workers. 

Building the Project

When we first engaged with the company, they had no health benefits plan in place—leaving their workforce without crucial support and the business at a disadvantage in a highly competitive labor market. We began by identifying the most urgent needs of their team, then collaborated with leadership to build a custom benefits strategy from the ground up. The focus was on practicality, flexibility, and long-term sustainability—designed to grow alongside the company.

Our Role in the Solution

Beyond just implementing a new plan, our team stepped in to deliver hands-on support to management and every crew member. From helping workers understand their coverage to resolving issues as they came up, we made sure no one had to navigate the system alone. We also brought in value-added resources like Financial Coaching and Mental Health Supports—often overlooked but highly appreciated in high-stress, high-demand jobs like construction.

The Outcome

With a benefits program that finally matched the grit and value of its workforce, the company was able to attract and keep skilled tradespeople who previously might have looked elsewhere. Employee morale improved, leadership saw better retention, and the company gained a stronger reputation as an employer who truly supports its team.

“As a business owner, I’m used to taking care of everyone else first—but Michael made sure I had a plan that actually took care of me and my family. The Health Care Spending Account not only gave us the flexibility we needed, it’s also saving us money. It’s a win-win.”