Wealth & Tax Optimization
Most founders leave money on the table—overpaying in taxes, misusing payroll, and treating benefits as a sunk cost. We help align benefits, tax strategy, and personal income to build long-term wealth.
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Benefits That Work For Your Business - and Your Wallet
We help founders, partners, and leadership teams design benefits strategies that align with personal wealth goals. Whether you're looking to reduce taxes, structure compensation more effectively, or align your benefits with long-term financial goals - we bring a range of strategies to help your plan pay off over time.
Strategic Tools to Grow and Protect Your Wealth
We build strategic plans to prepare you for long-term success - by helping leverage tax strategies, optimize compensation, and align benefits with personal financial goals.
Deferred Compensation Plans
We help you design a smart compensation mix—across salary, dividends, and benefits—that minimizes taxes and supports personal cash flow goals. It’s about keeping more of what you earn, without sacrificing flexibility.
Retirement Strategy
Whether you plan to exit, scale back, or simply build a better safety net, we’ll guide you in setting up retirement vehicles that align with your business income, timelines, and succession plans.
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Integration With Benefit Planning
Your health and group benefits shouldn’t be siloed. We align them with your personal financial goals to ensure your business spending supports your long-term wealth plan—not just your team’s.
Exit & Succession Planning
Safeguard your long-term wealth against market risks, volatility, and unforeseen events. Effective asset protection strategies help secure their financial future and provide peace of mind amidst uncertain economic times.
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How We Help With Wealth & Tax Optimzation
Empower your organization with retention, competitiveness, and long-term financial clarity—all without increasing payroll costs.
What Our Clients Say
We’ve been working with (CGS) for 10+ years, and they’ve provided excellent support. They take time to make sure we understand what’s going on, especially when it comes to benefits, which can feel overwhelming.
Toolrite Engineering
As a business owner, I’m used to taking care of everyone else first - but (Custom Group Services) made sure I had a plan that actually took care of me and my family.
CR Contractor
Choosing the right benefits plan felt overwhelming. I reached out for guidance, and it made all the difference. Without that conversation, I would’ve just picked a standard plan and missed out on better options.
Dr. Matt, MCFP
My family needed more benefit coverage ... I was introduced to MyHSA. It turned out to be the perfect fit. I’m so glad I asked for advice instead of settling for the default option.
Meg, Realtor
Working with (CGS) is easy as they walk you through each step and help you get to where you want to go. They helped along each step in implementing a plan for our workforce that aligned with our business plan.
Sound HR Associates Inc.
Frequently Asked Questions
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Wealth and tax optimization is about using your business to build personal financial security. We help you keep more of what you earn by designing compensation structures, benefits, and tax strategies that are founder-friendly and financially smart.
If you’re paying yourself through basic salary or dividends without a broader strategy, there’s a good chance you are. We offer free strategy calls to help uncover tax efficiencies, optimize how you pay yourself, and redirect money from the CRA toward your long-term goals.
Not at all. Whether you’re a solo founder or leading a growing team, we meet you where you are. Our approach scales with your business and helps set you up for smarter financial decisions now and in the future.
It's time for a change.
Our clients are choosing Custom Group Services because they want more than the status quo. We focus on smart, flexible plans -built for your business and backed by real, human, ongoing support.
No more getting ghosted after signing a contract.
No more paying for bloated one-size-fits-all plans.
No more brokers who push paperwork and quick sales instead of strategy and intention.
Get In Touch With Us
Ready to see what benefit options there are to support your organization? Click the button to book a consultation, or take our quiz if you're unsure where to start!
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